The Solo Esthetician Business Playbook
The Solo Esthetician Business Playbook
Details
Your license taught you the service. Now build the business behind it.
The Solo Esthetician Business Playbook is a practical 64-page digital guide for estheticians preparing to go solo or strengthening an existing studio. Learn how to improve local visibility, attract relevant clients, and create systems that support a thoughtful experience and repeat visits.
What you'll learn
- Google Business Profile setup, optimization, posts, photos, services and reviews
- Local SEO and service descriptions that help nearby clients understand your business
- TikTok and social content strategies for local client attraction
- Using AI to plan content and simplify marketing tasks responsibly
- Client experience, rebooking, follow-up, retention and studio operations
Included resources
- 25-point business visibility audit
- 30-day content idea calendar and implementation plan
- 10 adaptable AI prompts
- Client communication and review response scripts
- Printable homecare card, business scorecard and content tracker
Created by Marinda Hilton, beauty-business educator, solo studio owner, and beauty and wellness professional with more than 12 years of experience. Includes real MCH Aesthetics examples.
Format: 64-page digital PDF. No physical product will be shipped. Educational resource; business results vary.
Product Guidance
Use as directed for your individual product and routine. If you are unsure what is right for your skin, contact MCH Aesthetics or book a consultation for personalized guidance.
Shipping + Final Sale
Products are available for shipping or local pickup when offered. All skincare and personal-care product sales are final. We do not accept returns or exchanges. If your order arrives damaged or there is an issue with your shipment, contact info@mchaesthetics.com.