{"product_id":"the-solo-esthetician-business-playbook","title":"The Solo Esthetician Business Playbook","description":"\u003cp\u003e\u003cstrong\u003eYour license taught you the service. Now build the business behind it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Solo Esthetician Business Playbook is a practical 64-page digital guide for estheticians preparing to go solo or strengthening an existing studio. Learn how to improve local visibility, attract relevant clients, and create systems that support a thoughtful experience and repeat visits.\u003c\/p\u003e\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGoogle Business Profile setup, optimization, posts, photos, services and reviews\u003c\/li\u003e\n\u003cli\u003eLocal SEO and service descriptions that help nearby clients understand your business\u003c\/li\u003e\n\u003cli\u003eTikTok and social content strategies for local client attraction\u003c\/li\u003e\n\u003cli\u003eUsing AI to plan content and simplify marketing tasks responsibly\u003c\/li\u003e\n\u003cli\u003eClient experience, rebooking, follow-up, retention and studio operations\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIncluded resources\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e25-point business visibility audit\u003c\/li\u003e\n\u003cli\u003e30-day content idea calendar and implementation plan\u003c\/li\u003e\n\u003cli\u003e10 adaptable AI prompts\u003c\/li\u003e\n\u003cli\u003eClient communication and review response scripts\u003c\/li\u003e\n\u003cli\u003ePrintable homecare card, business scorecard and content tracker\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCreated by Marinda Hilton, beauty-business educator, solo studio owner, and beauty and wellness professional with more than 12 years of experience. Includes real MCH Aesthetics examples.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e 64-page digital PDF. No physical product will be shipped. Educational resource; business results vary.\u003c\/p\u003e","brand":"Marindacaprice","offers":[{"title":"Default Title","offer_id":67944987164783,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5656\/3311\/files\/solo-esthetician-business-playbook-cover.png?v=1792536423","url":"https:\/\/mchaesthetics.com\/products\/the-solo-esthetician-business-playbook","provider":"MCH Aesthetics","version":"1.0","type":"link"}