{"title":"Digital Downloads","description":"\u003cp\u003ePractical digital guides, checklists, and business resources for estheticians and beauty professionals by Marinda Caprice.\u003c\/p\u003e","products":[{"product_id":"the-solo-esthetician-business-playbook","title":"The Solo Esthetician Business Playbook","description":"\u003cp\u003e\u003cstrong\u003eYour license taught you the service. Now build the business behind it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Solo Esthetician Business Playbook is a practical 64-page digital guide for estheticians preparing to go solo or strengthening an existing studio. Learn how to improve local visibility, attract relevant clients, and create systems that support a thoughtful experience and repeat visits.\u003c\/p\u003e\u003ch3\u003eWhat you'll learn\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGoogle Business Profile setup, optimization, posts, photos, services and reviews\u003c\/li\u003e\n\u003cli\u003eLocal SEO and service descriptions that help nearby clients understand your business\u003c\/li\u003e\n\u003cli\u003eTikTok and social content strategies for local client attraction\u003c\/li\u003e\n\u003cli\u003eUsing AI to plan content and simplify marketing tasks responsibly\u003c\/li\u003e\n\u003cli\u003eClient experience, rebooking, follow-up, retention and studio operations\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIncluded resources\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e25-point business visibility audit\u003c\/li\u003e\n\u003cli\u003e30-day content idea calendar and implementation plan\u003c\/li\u003e\n\u003cli\u003e10 adaptable AI prompts\u003c\/li\u003e\n\u003cli\u003eClient communication and review response scripts\u003c\/li\u003e\n\u003cli\u003ePrintable homecare card, business scorecard and content tracker\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCreated by Marinda Hilton, beauty-business educator, solo studio owner, and beauty and wellness professional with more than 12 years of experience. Includes real MCH Aesthetics examples.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e 64-page digital PDF. No physical product will be shipped. Educational resource; business results vary.\u003c\/p\u003e","brand":"Marindacaprice","offers":[{"title":"Default Title","offer_id":67944987164783,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5656\/3311\/files\/solo-esthetician-business-playbook-cover.png?v=1792536423"},{"product_id":"solo-esthetician-startup-supply-checklist-free-download","title":"Solo Esthetician Startup Supply Checklist — Free Download","description":"\u003cp\u003e\u003cstrong\u003eGet organized before opening your solo esthetics space.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis free, two-page Startup Supply Checklist helps aspiring and new solo estheticians plan the essentials for a well-stocked treatment room. It includes 83 checklist items and a progress tracker.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFacial room supplies and equipment\u003c\/li\u003e\n\u003cli\u003eWaxing and sugaring essentials\u003c\/li\u003e\n\u003cli\u003eBrow lamination and tint supplies\u003c\/li\u003e\n\u003cli\u003eKorean lash lift supplies\u003c\/li\u003e\n\u003cli\u003eSanitation and disinfection essentials\u003c\/li\u003e\n\u003cli\u003eState board and inspection preparation reminders\u003c\/li\u003e\n\u003cli\u003eFront desk, booking, and retail setup supplies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Free downloadable 2-page PDF checklist. No physical items included.\u003c\/p\u003e\u003cp\u003eThis checklist is a starting point, not a substitute for your state board's licensing and inspection requirements. Verify all requirements for your location, services, and professional scope.\u003c\/p\u003e","brand":"Marindacaprice","offers":[{"title":"Default Title","offer_id":67949067599983,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/5656\/3311\/files\/solo-esthetician-startup-checklist-preview.png?v=1792554645"}],"url":"https:\/\/mchaesthetics.com\/collections\/digital-downloads.oembed","provider":"MCH Aesthetics","version":"1.0","type":"link"}